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June 28, 2007
Long and Strong

Closing time at Third & Long?  Nope, a reprieve!

By Jackie Beach


All good things must come to an end – or so they say. Third and Long,
a 16-year veteran of the New York bar scene, recently celebrated the extension of a lease renewal that surprised both employees and customers.
Hordes of guys and gals jammed into the Murray Hill corner saloon last Thursday to commiserate the bar’s last night as a Manhattan mainstay.

Owners Jim and Matt Long had been wrestling with landlords for months and the bar was slated to close. However, upon arrival the mood at the packed bar felt lighter than I expected. People were too happy and too nice (although I later learned this is the common vibe of Third and Long on any given night).
“We extended our lease for a year, with hopes of a long term lease,” said Curtis Lanton, bouncer and longtime Third and Long employee. “So instead of a closing night ceremony, it’s a celebration!”

Even after discovering the good news, patrons still asked where they could buy the shirts sported by the hard working bartenders.
The shirts read: “Third and Long 1991 – 2007.”

Third & Long - Not closing

“This is it?” a young man exclaimed as he walked through the doorway.

“We got a year extension,” Curtis replied. Bursts of hand slapping and cheers ensued. This exchange was repeated all night.

“If I go anywhere, I come here,” said Katie Diamond, a young blond seated in front of the fan at the bar. “I’ve been living in the neighborhood for 5 years, and I don’t go anywhere else. Years ago, I came here, sat in this very spot, and was friends with everyone in the bar by end of the night.” Her friend Lindsay Swart nodded emphatically.
 Third & Long

Third & Long
523 Third Ave. (35th St.)
Murray Hill
New York, NY
(212) 447-5711


HoHW
Hell or High Water


The bar’s popularity was echoed by the number of ex-employees who came back to work at the bar for what they thought would be its last nights.

“I worked here for about three years,” said Craig Smith. “When I heard they were closing, I wanted to come back and be involved in the finale.”

Other diligent ex-workers came through the doors as patrons. More than one young professional flashed “The Card,” circa 1995, to the bouncer, who laughed and showed owner Jim Long.

‘THE CARD,” as is printed on the gold “credit” card, was distributed to employees in the nineties and entitles the bearer to cut lines, knock back drink specials, and enjoy other special privileges.


Photography by Danielle Guimac


Also participating in the celebration was the band du jour, Hell or High Water.
An eight-piece for the evening, the band consisted of three guitars, bass, drums, mandolin, keyboards, a singer, and a drop-in harmonica.
“We love this place because they have buckets of ice cold beer out for the band. We love that.”

He pointed to the big white bucket full of ice and bottles on the ground by his feet.
(Note: The bottled beer from behind the bar is ice cold, too – a summertime necessity!)

Together for 18 years strong, Hell or High Water performs in venues across Manhattan.
Playing Neil Young, Clapton, and Roy Orbison covers, to name a few, James Quigley on keyboard,
Tom Wipf on lead guitar, Steve Bernstein on mandolin, Glenn McCready on bass, Chuck Menduni on guitar,
Tony Ieva on drums, Stells on guitars, and Charlie dropping in on harmonica, rocked the rowdy house as people cheered, danced, and sang along to the classic tunes.

“I didn’t even know a band could fit in here!” said Sally Noonan, wiggling to the music.
“They should have live music more often – this is awesome!”

To read more about nightly events and real-life stories from Third and Long, check out:
http://diaryofthirdandlong.blogspot.com
For more Hell or High Water info, visit
HOHWBand.com
 

Links:
The Diary of Third and Long
Third & Long (myspace)  
Third & Long (MurphGuide) 
Third & Long (citysearch)
Hell or High Water
MurphGuide Directory of NYC Closed Bars
(Third & Long is NOT on it)
Jackie Beach
And Then What Happened?...

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